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FORMA

02

Brand Identity

FORMA

Project details

Client

FORMA

Industry

Design & Objects

Services

Strategy · Brand Identity · Art Direction

Year

2026

A confident identity for a studio that lets its objects do the talking.

01

The Challenge

FORMA’s products were distinctive, but the brand around them felt borrowed. Every touchpoint spoke in a slightly different voice, and none of them sounded like the studio.

FORMA’s products were distinctive, but the brand around them felt borrowed. Every touchpoint spoke in a slightly different voice, and none of them sounded like the studio.

02

The Direction

We reduced the identity to a few deliberate decisions — one typeface, one bold colour pairing, and a still-life photography style that treats every object like a character.

We reduced the identity to a few deliberate decisions — one typeface, one bold colour pairing, and a still-life photography style that treats every object like a character.

FORMA

FORMA

03

The Experience

Packaging, print, and the online store now share a single rhythm. Product pages read like small editorials, with space for the objects to hold attention.

Packaging, print, and the online store now share a single rhythm. Product pages read like small editorials, with space for the objects to hold attention.

04

The Result

An identity the team can apply without a manual, and a launch collection that sold through faster than any before it.

An identity the team can apply without a manual, and a launch collection that sold through faster than any before it.

Services delivered

Strategy · Brand Identity · Art Direction · Packaging · Digital Design

MONO

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Independent creative studio
Available for selected projects
Brands · Digital experiences · Products

Independent creative studio crafting distinctive brands, digital experiences, and products.

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hello@avenro.studio

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Available for selected projects.

© 2026 AVENRO. All rights reserved.

Designed & Developed with Framer.

Independent creative studio
Available for selected projects
Brands · Digital experiences · Products

Independent creative studio crafting distinctive brands, digital experiences, and products.

Start a Conversation

Navigation

Social

Contact

hello@avenro.studio

Availability

Available for selected projects.

© 2026 AVENRO. All rights reserved.

Designed & Developed with Framer.

Independent creative studio
Available for selected projects
Brands · Digital experiences · Products

Independent creative studio crafting distinctive brands, digital experiences, and products.

Start a Conversation

Navigation

Social

Contact

hello@avenro.studio

Availability

Available for selected projects.

© 2026 AVENRO. All rights reserved.

Designed & Developed with Framer.

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