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A portfolio is not an archive. Six projects with a clear point of view will always say more than thirty without one. Choose the work that represents where you want to go, not only where you have been.

For each project, lead with the problem and the decision that changed the outcome. Images earn their place when they support that story.

Make the next step obvious

People visit a portfolio with a question in mind: can this person help me? Answer it plainly, then give them one simple way to get in touch.